General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This could, for example, be data that you enter into a contact form.
Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the responsible supervisory authority.
Analytics and Third Party Tools
When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.
2. General information and mandatory information
data protection
The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Print4Taste GmbH
Liebigstr. 11
85354 Freising
Telephone: +49 8161 533240
Email: info@print4taste.com
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.
Right to lodge a complaint with the responsible supervisory authority
In the event of data protection violations, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html .
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this purpose or for further questions on the subject of personal data.
3. Data protection officer
Statutory data protection officer
We have appointed a data protection officer for our company.
Christian Sieweke
Liebigstr. 11
85354 Freising
Telephone: +49 8161 50576
Email: sieweke@print4taste.com
4. Data collection on our website
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- operating system used
- Referrer URL
- Host name of the accessing computer
- Time of server request
- the first two bytes of the IP address
This data will not be merged with other data sources.
The basis for data processing is Article 6 (1) (f) GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.
contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.
The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, your chosen username are stored.
Storage of the IP address
Our comment function stores the IP addresses of users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribe to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the information emails. In this case, the data entered when subscribing to comments will be deleted; However, if you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter subscription), it will remain with us.
Storage period for comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
Legal basis
The comments are stored based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
5. Newsletters
Newsletter data
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter . No further data is collected or only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.
The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected.
6. Google Analytics
On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:
- Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
- Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
- Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
- Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152211113587-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152211113587-1
Purpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_ Value: 1
Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure your performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.
Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate : A bounce is when you only view one page on our website and then leave our website again.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.
Other data includes contact details, any reviews, playing media (e.g. if you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has its servers spread all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located:https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.
Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on athttps://tools.google.com/dlpage/gaoptout?hl=dedownload and install. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Manage cookies and site data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this athttps://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211113587. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links:http://www.google.com/analytics/terms/de.htmlandhttps://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information about IP anonymization athttps://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographics and interests
We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can control the use of your Google Account activities and information under “Ad Settings”.https://adssettings.google.com/authenticatedend with checkbox.
Google Analytics addition to data processing
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.
You can find out more about the addition to data processing for Google Analytics here:https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Source: Created with the data protection generator from firmenwebseiten.at in cooperation with trigital.at
7. Facebook Pixels
We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.
We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.
Below we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.
Name: _fbp
Value: fb.1.1568287647279.257405483-6211113586-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook Pixel works properly.
Expiry date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211113586-3
Value: Author's name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author email address
Purpose: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months
Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when it comes to the use of cookies.
If you are logged in to Facebook, you can change your advertising settings herehttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screenchange yourself. If you are not a Facebook user, you can go tohttp://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.
If you would like to learn more about Facebook's data protection, we recommend that you consult the company's own data policieshttps://www.facebook.com/policy.php.
